This Privacy Policy (“Policy”) governs interactions on the website https://www.mpagro.com.br (“Website”), owned by MP AGRO MÁQUINAS AGRÍCOLAS LTDA, a private legal entity registered with the CNPJ/MF under No. 11.331.727/0001-78, with headquarters at Avenida Luiz Pavão, No. 150, in Ibaté, in the State of São Paulo.
MP AGRO respects privacy and data protection laws around the world and is committed to complying with Brazil’s General Personal Data Protection Law (Law No. 13,709/18) – LGPD.
Therefore, through this Policy, we aim to explain how we protect the privacy and personal data of our Website Users and Visitors (“you” or “your”). Here you will find information about the types of information we collect and process, what we do with it, what we do to keep your information secure, your rights, and how to contact us.
It is essential that you read and understand our terms in their entirety when accessing our website. If you have any questions about the content of this Policy, our privacy team will be happy to assist you via email at lgpd@mpagro.com.br.
What are they:
Legal bases: These are the legal grounds set forth in the LGPD that authorize us to process Personal Data, such as your consent, the need to fulfill a contract we have with you, or compliance with a legal obligation, for example.
Personal data or “data”: any information relating to an identified or identifiable natural person. Name, CPF number, ID number, address, cell phone number, and email address are examples of personal data.
Data Protection Officer / Privacy Team: a person or persons appointed by MP AGRO who are responsible for ensuring that your rights are upheld and for answering questions regarding the processing of your personal data.
General Data Protection Law (LGPD): Law No. 13,709 of August 14, 2018, which governs the processing of personal data, including in digital environments, by individuals or legal entities under public or private law, with the aim of protecting the fundamental rights to freedom and privacy and the free development of an individual’s personality.
Data Subject: any identified or identifiable natural person to whom the processed Personal Data relates, such as our customers and consumers.
Processing: the handling, operation, and use of Personal Data in our care, such as the collection, generation, receipt, classification, use, access, reproduction, transmission, distribution, processing, storage, archiving, disposal, evaluation, or control of information, modification, disclosure, transfer, dissemination, or extraction, among others.
3.1 CONTACT FORM– When you fill out our contact form, we may collect:
Name:
Mobile:
Email address:
3.2 CONTACT US– It is essential that you read, understand, and agree to the terms of the Privacy Policy specific to this page before taking any action. When you fill out our contact form, we may collect:
Name:
Phone number:
WhatsApp number:
Email address:
Information provided when submitting your resume.
In compliance with Law No. 14,611 of July 4, 2023, MTE Ordinance No. 3,714, and Decree No. 11,795/2023, we are publishing MP Agro’s Pay Equity Report below.
Some important considerations:
i. The report was prepared by the Federal Government’s Ministry of Labor and Employment and was based on data from 2022.
ii. We believe that, in future reports, the Government should use up-to-date information to better reflect the Company’s current situation.
3.3 SUPPORT AND INQUIRIES– When you contact us for clarifications, questions, inquiries, technical requests, or support via our online service, WhatsApp, email, or phone, we may collect:
Name:
Phone number:
WhatsApp number:
Email address:
City.
You can visit our website without telling us who you are or providing us with any personal information. However, when you access and browse this website (including when you submit personal information to us through the data fields provided on the website, such as the items mentioned above, or through the Contact Us form), we may directly and/or indirectly collect and process certain information, including, but not limited to, the following:
Log records;
IP address;
Mobile device identifier or information about your computer equipment;
Cookies and other tracking technologies;
Location data;
We may also collect information about your browsing behavior, your interaction with the content we provide, and your use of the website’s features, as well as the duration of your visit.
This information is collected using automated technologies, such as cookies (browser cookies, Flash cookies, and similar technologies). When you visit a website, it may store or collect information in your browser, primarily in the form of cookies. This information may be about you, your preferences, or your device, and is used primarily to ensure the website functions as you expect. The information does not typically identify you directly, but it can provide a more personalized web experience.
You can configure your mobile device or computer to manage the use of cookies or to alert you when they are active.
You can disable some or all of our cookies at any time by adjusting the settings in your browser’s “Options” or “Preferences” menu. Please note that disabling cookies may prevent certain website features from working properly, which could partially or completely affect your experience on the website.
The purposes for which we collect, process, and store your personal information include, but are not limited to:
To allow you to access and use the Website and view our content;
To respond to your requests and inquiries; to fulfill your rights; to receive your suggestions or comments;
Manage your account and the activities on the site you have chosen to participate in;
Ensure that the Website is functioning properly and to monitor and investigate any technical issues;
Maintain analytical and statistical data regarding interaction with the content;
Recognize you when you return to our Website;
To improve your user experience;
To allow third parties to process or manage information in order to provide the services described herein;
To share this information with external third parties for marketing analysis (where such information will only be shared for the corresponding purposes and the results will be returned in an anonymous and aggregated form) or for targeting;
For business development and marketing purposes, informing you about products and services that may interest you, provided you have consented or if it is in our legitimate interest.
It is important to note that, as set forth in this policy, we will not disclose, sell, or rent your personal information unless you have consented or we are required by law to do so. If you agree and later change your mind, you may contact us, and we will immediately cease any such activity.
Furthermore, when you register on our website for the activities described above, you may choose to receive marketing communications and set your communication preferences; opt out (individuals included in email lists have authorized the receipt of emails containing announcements, newsletters, and/or promotions); and change your communication preferences at any time.
The legal bases of the LGPD that we use are:
Legitimate interest – when we conclude that there is a significant interest in processing your personal data for the conduct of our activities, provided that such processing generates some benefit for you or if you have previously interacted with us.
Consent – when you expressly authorize, freely and voluntarily, that your data be processed for a specific purpose clearly stated at the time consent is collected; please note that you may withdraw your consent at any time.
Compliance with a legal obligation – when we process your data because the law requires us to do so;
Performance of contracts – when we have a contract with you.
We may share your Personal Data with:
Our resellers and dealerships;
Social media platforms;
Partner companies and suppliers, in the course of our business operations, product sales, and service provision;
Marketing and advertising companies, to select and produce ads tailored to your profile, as authorized;
Third-party companies for the development of internal processes and website maintenance;
In the event of mergers or acquisitions, to the companies involved in the respective negotiations;
Public and government authorities to comply with court orders or requests from administrative authorities that have the legal authority to issue such requests.
We are committed to sharing your data only when strictly necessary, and we will require the same level of care and security that we provide in our own environment.
We retain your personal data until the purpose (as described in section 5 above) for which it was collected has been fulfilled. In addition, we may retain it to comply with legal or regulatory requirements for the duration of the statute of limitations for potential contractual or legal liabilities.
We are committed to ensuring the security of the Personal Data provided to us. To this end, we have adopted best practices in information security, which we have translated into strict operational standards. We comply with legal requirements and foster a culture of precaution through ongoing investment in the implementation and updating of technological resources to ensure that all information and Personal Data collected are not subject to destruction, loss, alteration, unauthorized disclosure, or dissemination.
Among the measures we have adopted, we would like to highlight the following:
Only authorized personnel have access to your personal data;
Access to your personal data is granted only after a confidentiality agreement has been signed;
Your personal data is stored in a secure and appropriate environment.
We handle your personal data transparently, so you can contact us to exercise your rights at any time.
However, two caveats are important: (i) we will need to verify your identity before providing you with any information or fulfilling any request; (ii) if there is another legal basis or justification that authorizes us to retain your data, we must do so, always ensuring, of course, its confidentiality.
Your rights are:
Confirmation and Access
This allows you to verify whether MP AGRO processes your Personal Data and, if so, to request a copy of the Personal Data we hold about you.
Correction
Allows you to request the correction of your incomplete, inaccurate, or outdated Personal Data.
Anonymization, blocking, or deletion
This allows you to ask us to: (a) anonymize your data so that it can no longer be linked to you and therefore ceases to be Personal Data; (b) block your data, temporarily suspending our ability to process it; and (c) delete your data, in which case we will permanently erase all your data, except in cases provided for by law.
Data Portability
You have the right to request the portability of your Personal Data to another service or product provider upon your express request, subject to commercial and industrial confidentiality, in accordance with future regulations issued by the National Data Protection Authority (ANPD).
Information on data sharing
You have the right to know which public and private entities MP AGRO shares data with, as set forth in this Policy.
Information on the option to withhold consent
This provides you with clear and comprehensive information about the implications of not giving consent.
Withdrawal of consent
You have the right to withdraw your consent regarding processing activities based on this legal basis.
Opposition The law permits the processing of personal data even without your consent or a contract with us. In such cases, we must demonstrate that there are legitimate grounds for processing your data, such as preventing fraud or improving our communication with you.
If you do not agree with this processing, you may object to it by requesting that it be discontinued.
We should also mention that you have the right to file a complaint with the National Data Protection Authority once it becomes operational.
If you have any other questions about our notices, data protection, or how we use your personal data, you can also contact our Privacy team at any time by emailing lgpd@mpagro.com.br.
If you prefer to contact us by mail or other physical means, you may send your correspondence to the address listed in Section 1 of this Policy.
Our website may contain links to other websites that have their own privacy and confidentiality policies. If you visit other websites, we recommend that you carefully read the confidentiality practices and policies listed there, as this Privacy Policy does not cover the practices and policies of third parties, including those that may disclose and/or share information with MP AGRO.
This Policy may be revised from time to time, and you will be notified in the event of significant changes. Please read any such notices carefully.
Any dispute arising from the terms set forth in this External Privacy Policy shall be resolved in accordance with the General Data Protection Law, but not limited to it, in accordance with Brazilian law.
